An executive producer at Call of Duty developer Infinity Ward has stated that the company believes their fan base consists of CoD players who only engage with one videogame per year, making them borderline casual gamers.
In an interview with OXM, executive producer Mark Rubin has stated that despite the platform change that is ready to occur this holiday season with the arrival of both the Xbox One and PS4, Call of Duty’s demographic won’t change for the most part. The franchise will still be affiliated with the casual audience.
“Regardless of platform – people’s gaming habits aren’t going to change just because there’s a new platform,” he said. “We have an enormous amount of players who are more in the casual game space, but they play a lot.
“It’s kind of a weird, ironic thing to say; They aren’t hardcore gamers, or even gamers, but they play Call of Duty every night. And those guys are going to continue to play regardless of platform. So I think not only will we continue to engage with that existing player base, but we’ll take next gen and see how far we can go with it.”
Mark Rubin also revealed, in an interview with Kotaku, the decision to include playable female soldiers in Call of Duty: Ghosts’ multiplayer, a first for the series. He believes this decision will benefit it’s casual audience.
“We felt that that was something that casual players, who are a huge portion of our fan base, would benefit the most from,” he told the site. “Our fan base is huge.
“We cover such a dramatic range of people who play our game that we wanted to be as inclusive as we possibly could with character customization. And that’s where the idea came from. Why wouldn’t we have a female [option] then?”
Just last week Activision called out Rockstar, stating that the studio’s latest effort, Grand Theft Auto V, won’t stay a record holder for long. We’ll find out if Ghost’s will be able to dethrone GTAV on November 5th. The game will make it’s debut on the PS3, Xbox 360, PC, and Wii U on that date; the game will also launch alongside the PS4 and Xbox One.