The developers woke up early morning and prepared a dolphin surprise for everybody who was passing by the dolphin fountains in Trafalgar Square: dozens of cutesy and blue little dolphins were placed in the water in order to raise awareness about the game’s release.
The dolphins immediately became a hot spot for families and tourists who wanted to take a picture with the dolphins. 505 Games sampling staff was there, too, showing everybody bits of the game in what I call a nice and “indie” marketing campaign. Because sometimes, you don’t need a billboard on the moon to achieve a great thing.
My Pet Dolphin 2 is a Nintnedo DS exclusive available for purchase in the UK for a recommended retail price of £19.99 (about $32).