In an interview by Gamespot, Penello had this to say: “It’s up to us to prove that it’s worth $100 more. I think it is. I think we do more. I think our games are better. I think as people start to experience Kinect and see what it can do using voice, I think that’s better. I think the ability to have an all-in-one system where you can plug in the TV, that’s better. I think we’ll have a better online service. I just believe that we’re going to have a better system. $100, when you’re talking $400 vs. $500 [shrugs shoulders]. I don’t believe it’s going to be the deal-killer.”
Penello also believes that consumers want to buy the best thing, and the Xbox One will be the most premium console available at the market. Microsoft are in full confidence over their pricing policies and don’t seem to worry about the price difference over the PS4.
Earlier in the week Jack Tretton, president of Sony Computer Entertainment of America, also stated that being the cheaper console doesn’t always equal bigger sales numbers. Consumers might still think twice over which system to buy, they’ll believe that since the Xbox One is more expansive it is a better product.
Of course Microsoft has seen plenty of backlash over their initial console reveal back in May. Ever since then it has been nothing but a roller coaster ride for the company and their new system.
The Xbox One is set for a November release window.