Following an interview with Fox Business, Jack Tretton had this to say: “We want to make sure people can buy a PS4 on November 15 and through the holidays. So, we’re holding back some inventory to make sure people will be able to buy one.”
“We can pre-sell every unit we can manufacture, and the good news is that production yields have been phenomenal. We’re going to work very hard to make sure that every consumer that wants one gets one.”
This might suggest several things, for one you might have a better chance of grabbing a PS4 without having to pre-order it. Secondly, it wasn’t clear whether or not Sony are taking the same initiative outside the U.S but its most likely that’s the case.
This is a smart move by Sony, as there is a huge chance of the PS4 being unavailable come Christmas time. Amazon recently released a new batch of pre-orders for the system but they were quickly sold out within 24 hours. Sony had also released a European bundle that comes packed with Killzone: Shadow Fall, two dual-sock 4 controllers, and a one-year subscription for PS Plus; all for 499.99 Euros. Unfortunately the bundle is already sold out in Amazon France.
The bundle was most likely a direct response to Microsoft’s Xbox One Fifa 14 bundle that will also be released in Europe.
The PS4 is set to launch on November 15.