In an interview with GameInformer, Sony Computer Entertainment CEO Andrew House said that his company are doing the best they can to meet demand in all of the territories the system will be available at without risking a shortage. Something Nintendo’s Wii suffered from in 2006.
“You try to strike a balance, particularly for us with such a strong brand in all the European countries and across the Middle East,” he said. “We are ensuring that we have the broadest reach to ensure that people are satisfied, especially when they’ve been loyal to brand for so long. On the other hand, we’re not engendering frustration by having a shortage of supply.
“I think through the holiday season that we’ll be in good supply. The sales target that I announced for the company is five million units sold by the end of our fiscal year [March 31, 2014].”
As stated earlier, Sony are right on track to meet Houes’ and the company’s sales expectations. Elsewhere in the interview House also discussed the decision to not sell the PS4 in Japan this year, and to rather wait until 2014.
House explained that it’s mainly down to a lack of software that will appeal to the Japanese market. Currently, the system has a launch line-up heavily focused on Americana and European gamers.
“When we choose launch dates, we do it with very careful consideration. A huge factor in our determination is where we are seeing the appropriate breadth of great game experiences. There are just some basic differences in that highly networked experiences like online multiplay has taken off to a much greater degree in the US and European markets than it has in some of the Asian markets,” he said.
“We paid careful attention to when we had enough confidence that we would have developed from the ground up experiences that the Japanese consumer would really respond to. That was the primary decision in pushing back the launch in Japan to a slightly later time period.
“The opportunity for Vita TV in Japan is that you have to-date not seen quite the uptake in video streaming services that you’ve seen in many of the other countries. With a really good understanding of the Japanese entertainment consumer, we had the opportunity for a first-mover advantage.”
The PS4 will finally make its European debut on the 29th of November.