When Microsoft’s next-gen console was first revealed back in late May, the system and its company were met with immense negative criticism. The entire reveal conference seemed to focus primarily at casual gamers with a huge emphasis on TV integration, sports, and Call of Duty. Microsoft’s PR team also showcased a lack of professionalism and competence as it let its several dozen Microsoft employees to spew out contradictory statements left and right.
It was than revealed that the system had DRM in place, which completely eliminated the used games market. It required to be signed in online once every 24 hours, and the Kinect 2.0 was a mandatory purchase which had to be turned on at all times. But since the company’s rather strong conference back at E3, Microsoft has managed to completely transform the console into a much more user friendly piece of tech. DRM and always-online were completely eliminated.
In an interview with MCV, Xbox U.K. marketing director Harvey Eagle did admit that their system has undergone an incredible roller coaster ride these past few months. But most importantly is the fact that system now seems to be in a much better place.
“We unveiled Xbox back in May and it has been an interesting journey for us, I don’t think that will be a surprise for me to say,” Eagle sates.
“Where we are now, a few days from launch, is in a good spot,” Eagle said. “There’s great demand for the console out there and we are wholly focused on launch and excited by that. There have been challenges along the way and I think we have done our best to respond to those challenges in what we think has been in the right way for our fans. And we think we have a great launch line-up of games.”
The system is only one week away from launching; November 22.