Microsoft is still figuring ways to implement microtransactions without having players feeling cheated. In an interview with Kotaku, Microsoft VP Phil Spencer briefly revealed exactly what the company is doing in regards to microtransactions.
“I want to be able to learn from what we put in,” Spencer said. “So let’s make sure we are crafting the game and the analytics so we can see what the consumers, the gamers, like and don’t—if you assume buying habits are a reflection of what people like. So that we can craft the experience better for the gamer.”
There have been a variety of different approaches to microtransactions, but a standard system hasn’t been figured out yet. Phil Spencer stated that they’re still learning, and they have yet to figure out the best system for themselves and the players.
“It’s easy to say something like, ‘I’ll never allow somebody to buy the win of the game, I won’t let them buy victory,’ but that’s kind of a trite answer, Spencer said. “I’d say, ‘Yeah, I guess I have that line, that [we wouldn’t have] “Pay five bucks and get 1000 achievements” or something stupid like that.’ I’m always pushing against that. But, in reality, that’s not what the gamers are looking for. They’re usually looking for customization and their gameplay style opening up.”
The Xbox One was just recently released, on November 22nd to be exact. But three of its main launch titles implement microtransactions. Forza Motorsport 5 lets you buy the best cars without actually playing the game. Ryse provides players the option to purchase execution and health upgrades. And Killer Instinct is built around microtransactions, with almost all of its fighters only available through purchases.
These types of practices could go away though, if no one adheres to these transactions.