The entire gaming market is turning into a non-exclusive one, at least when it comes to third party developers and, in my opinion, that’s a really good thing. However, we all know that there’s a silent battle between Microsoft and Sony for exclusive content (or making such content non exclusive) and the Xbox 360 fans might be the happier ones. But things are bound to change.

At least that’s what Sony’s UK Managing Director Ray Maguire believes: GTA IV, Fallout 3 and Tomb Raider Underworld downloadable content packs (still known as Xbox 360 exclusive) will make their way to the PlayStation 3, too.

“Nothing is ever exclusive. Things get wrapped up for a period of time for a large amount of money,” he said in an interview with Videogamer. “I would much rather that we were investing money into making sure that we’ve got great R&D and we start producing games like LittleBigPlanet, rather than paying other people a huge amount of money to stop people playing their product,” he nicely pointed.

So… how should it be? Battle on for now to eternity or peace & love and let us all enjoy the thrill of playing games, no matter if our console is an Xbox 360, a PS3, a Wii or we still prefer the good ol’ PC for playing games?