Not the best choice to promote anything food-related thanks to the ton of radiation and monster related jokes they can make, but I’m not the one to tell somebody how to handle their business. However, Bethesda will certainly do: “Well he [the Vault Boy] is a big part of our Fallout brand and is copyrighted, so, yeah, deciding on your own to use him to promote your business or product, or to sell stuff, or whatever, without getting permission from us … not a good idea,” said Bethesda to Joystiq.
Oh boy, and that’s how you raise the unemployment rates!