Reggie Fils-Aime, in an interview by IGN, has said the price point makes sense at this point in time. The steady flow of software is allowing Nintendo to lower the price point for their home console.
He is quoted saying: “The price decline is pretty straightforward Really, the focus on heightening the value for Wii U is now that we are in a position where we’ve got a regular pace of great software. Pikmin 3, New Super Luigi U that just launched physically, Wonderful 101 in September, and then Wind Waker. Then we’ve got strong third-party content coming for the holidays as well. Scribblenauts, Skylanders, Sonic Lost World, Call of Duty: Ghosts, Assassin’s Creed IV, Watch Dogs. So, strong pace of first-party, strong third-party content. Now’s the time to make the Wii U even more affordable and heighten the value.”
The Wii U has been struggling to find an audience since it made it’s debut last year. And with the announcement that the PS4 will only cost $400, $50 less than the Wii U, a price drop seemed pretty obvious. Whether or not this will help push units out only time will tell. But it will certainly help in some way.