With such a huge population and an incredible market, you might be wondering how come the latest World of Warcraft expansion, The Wrath of the Lich King, wasn’t yet released in China. Research firm JL McGregor & Company had the same questions and it appears they have found the answer: the Chinese officials are rejecting the expansions.
We have heard bad news about the deadly effect the MMORPGs have had on some Asian players, but the addiction caused by the game is not the reason for the rejection. Instead, the expansion was rejected due to “a city raid and skeleton characters” – something which is pretty hard to avoid in an expansion named “The Wrath of the Lich King”.
However, this might be true. As you can see from the image in the upper left corner (via 1UP), the undead characters in the Chinese version of WoW are much less bony, probably because of these sensitivities to reanimated skeletal remains. So it remains a mystery to see how will Blizzard deal with the problem. I am sure, however, that they will do something, since China is such a huge market.