Even though Microsoft’s Xbox 360 is enjoying it’s new profits from the last month price cuts, Sony is pinning its hopes on the strength of its software line-up to see it through.
“We aren’t making any price moves this holiday season,” SCEA’s director of corporate communications, Patrick Seybold, stated today. “We have the best line up of any PlayStation generation going into this holiday and consumers will be very receptive to it”.
However, market analysts from Signal Hill are making a warning, stating “that the current economic climate will force consumers to make safe purchases of guaranteed blockbusters this Christmas, rather than try new or less innovative annual franchises.”
“Rather, we believe that both gamers and parents alike will have a tougher time this holiday buying every game they want. As a result, we believe that overall industry sales may be negatively impacted but that strong, triple-A titles should still sell well and drive growth for those publishers that have the right line-ups.” (Todd Greenwald – Signal Hill analyst)
I’m pretty sure that with all that “best line up”, Sony is not going sell as much as they thought they will. That being the case, we might see some PS3 price cuts.