Reports are coming in that Nintendo has started to claim ad revenue on videos that feature its games on YouTube. Video creators are reporting that Nintendo is not removing videos but instead placing its own ads at the start or the videos, giving ad revenue to Nintendo and not the video creators themselves.

Ads are being placed over all types of video, from lets plays to reviews. This however is not a unusual move, many entertainment companies either do the same as Nintendo or go one step worse and straight up block any videos with their content on.

Obviously this isn’t a popular action with video creators, Zack Scott popular YouTube persona had this to say about the situation. “I think filing claims against LPers is backwards. Video games aren’t like movies or TV. Each play-through is a unique audiovisual experience. When I see a film that someone else is also watching, I don’t need to see it again. When I see a game that someone else is playing, I want to play that game for myself!” He then went on to say that he would not be playing their games until Nintendo stop claiming ad revenue on his videos.

Nintendo has issued a statement to GameFront. “As part of our on-going push to ensure Nintendo content is shared across social media channels in an appropriate and safe way, we became a Youtube partner and as such in February 2013 we registered our copyright content in the Youtube database.” The statement also stated that “most fan videos” will not be effected, this remains to be seen.

Nintendo is within its rights to do this in both law and YouTube’s guidelines.