As marketers, you’ve probably thought about social media as the key to increasing brand awareness, reach, and engagement. While that is true in most cases, if done incorrectly, social media campaigns can be costly distractions from the real goal of building a long-term relationship with customers. In order to ensure that your time and money are put towards high return activities on social media, here are some effective hacks to grow your online brand.
Create Engaging Content
Posting great content consistently is the best way for your brand to build up followers and likes on social media because it lets people know you’re more than just an account with an empty profile! The use of motion picture visuals and animation videos are very effective tools for capturing attention. So next time you want to run a campaign, it’s best to reach out to a professional content developer or animation studio to help you plan and develop amazing content that would help promote your brand. Once the content from your brand stands out, potential online fans will notice you.
Use Live Videos for Engagement
One of the most popular and engaging types of online content is live video that shows your audience what’s happening at the moment. Live videos on social media generate three times more viewer engagement than other types of videos. The key here is to go beyond just streaming a random, unplanned event and use the platform to create an exclusive experience for your fans.
Promote Your Product
Don’t let your social media campaigns be a “one and done” deal. If you just post a link in a tweet or write a Facebook update with a special offer once, then people have no reason to follow through on the action if they don’t see an immediate benefit. Instead, roll out your promotions in waves by being strategic about timing and frequency of updates to give customers multiple chances to take advantage of the deal before it expires or has to be improved upon.
Instead of just pushing out content that’s clearly trying to sell something, take this opportunity to show customers how you’re giving back or starting meaningful conversations with your target audience online. If you can provide value in some way, you would build trust with the people who follow you! Now that you know the top tips on how to promote your brand on social media, feel free to use these hacks and tricks in your next online campaign.
Create A Personal Connection With Your Audience
The third tip on how to create visually appealing animated videos is by creating a personal connection with your audience through storytelling or making them relate to the content in some way. There are many ways how you can go about this and Singapore animated studio can help you choose the one that you think will best suit your video. When people feel a connection with what they are watching, they tend to stay glued to the screens of their devices, and feeling a bit more generous towards your organization might share your animation videos on social media platforms which can further help in spreading awareness for your brand.