Video games seem to be getting more popular everyday with the explosion of eSports and streaming platforms like Twitch. There’s no better time to start a gaming blog than now. However, succeeding with a gaming blog can be incredibly challenging due to all the competing blogs. It can also be difficult to gain momentum if you’re just starting out. To help you get going in the right direction, here are a few tips that can help you succeed.
1. Start with Popular Games
Instead of focusing on niche games that very few people know about, you want to start creating content for games that are already popular. Yes, you’ll be competing against the biggest blogs but the idea is to approach your content from a different angle from them. Try to see what they’re writing about and find an angle that hasn’t been covered by the major blogs. Just make sure that the content is interesting, informative and engaging.
2. Promote Content on Multiple Channels
Don’t rely on blogging and getting traffic from the search engines. Use other channels to distribute content. Take part in gaming blog networks. Create attractive posts on social media. Create fun videos on YouTube to support your blog. Come up with a content marketing strategy and develop press release campaigns to get your content featured on popular gaming news sites, industry blogs and community sites.
3. Base Your Blog Around Your Unique Personality
Most of the big gaming blogs are written by an invisible person that’s providing reviews, sneak peaks, strategies and editorials to their audience. You want to do the opposite and let your personality shine. Let your readers know who you are and don’t be afraid to express yourself. Some of the smaller gaming blogs that are succeeding are using this approach to build strong relationships with their readers.
4. Build a Fun Community
People want to come back to websites where they feel like they belong. They want to connect with people that have the same interests and passions as them. That’s why you need to build a community. You want to let people comment on your posts, enable conversation by creating a forum, and interact with your readers. Some blogs are doing different things like retro Thursdays where the staff streams classic games from NES, SNES and Sega Genesis. Building a community also becomes easier if you can unite your readers under a central idea or theme.
5. Consider Using Paid Advertising to Drive Traffic
Paying for traffic is something you may never have considered before but it can work really well. Figure out the best way to monetize the content on your blog and if you can make the numbers work, you should be able to buy traffic at a small profit or a small loss. Pay per click is a great channel to invest in. Traffic via search queries with little or no commercial intent can be bought at very low click costs. Pay per click can be challenging, so it’ll help to work with PPC PRO adwords management firm to help you set up and run your campaigns.
Those are just some of the many things that you can do to create a popular gaming blog. It’s important to know that it can take a long time before your blog starts to pick up traction. Don’t give up if you don’t see results in the first few weeks. Try different approaches to see what strategy is the most effective in helping your blog generate loyal readers and subscribers.