club-nintendoStarting today, Nintendo is running Club Nintendo, a special club that rewards members for registering Nintendo products and completing surveys. Don’t expect to be buried in cash though – you’ll receive rewards like traditional Hanafuda cards printed with Nintendo characters or the Game & Watch Collection for the Nintendo DS.

If you are a fan of the Nintendo consoles and games, you can join by visiting the official website and you’ll be instantly set to earn Nintendo Coins by registering select Nintendo products on the site by inputting a product serial ID (a list of compatible products is posted on the site). The user is then asked to complete a survey about the product and then the coins are rewarded. This probably will also help game developers find out what fans think of their products and they’ll now how to further improve them in the future.

The official statement is a bit different though: “Club Nintendo gives fans what they want – access to exclusive rewards for their loyalty to our brand and our products,” said Cammie Dunaway, Nintendo of America’s executive VP of Sales & Marketing. “We’re offering some unique items as a way to say thanks for their support of Nintendo.”

Customers who purchase a new Wii or Nintendo DS system can register the product with Club Nintendo and complete a survey to extend the product warranty. Club Nintendo members can reach Gold and Platinum status by collecting a certain amount of Coins each year. Gold and Platinum members will be eligible to receive exclusive rewards. As members, fans can also sign up for personalized newsletters to learn about upcoming products that best match their interests.