Since the advent of eSports livestream, this technology has been transforming big events. Whether it is a rocket launch, a pop concert, or Superbowl, there are cameras broadcasting it live on the internet. The model is gradually dominating entertainment, and it is likely to continue thriving in the post-pandemic world.
Streaming services already account for most of the viewership in 2021. The growth was accelerated during the first year of the pandemic, when gatherings were canceled. Today, you can even find casino streamers showcasing their talents live on Twitch. Streaming has boomed, as it tides consumers over during these tumultuous times.
Kings of Streaming Video
In 2020, Netflix saw its number of active users approach a whopping 200 million. On Hulu and Amazon Prime, viewership skyrocketed, too. By 2026, the video streaming market is projected to exceed $149.24 billion.
These developments are impressive, yet they pale in comparison with the growth of competitive video gaming. This is the fastest growing entertainment sector at the moment. Without fail, streaming technologies are shaping its future.
eSports: Spectacular Innovations
Fans watch live events on sophisticated platforms where they can interact with gamers on a personal level. The interface allows flexible viewing. Thanks to the rise of colossal fandoms, platforms like Twitch now constitute the largest digital marketplace built on innovative broadcasting. Two-way communication cultivates a dynamic connection between the streamers and viewers. This is a win-win.
Take Pivan Interactive, which uses data analytics and AI to help streamers evaluate rivals and review their own performance. Professionals upgrade their skills via Game Instant Replays, Real-time vitals data, Real-time map location, and more. Pros showcase and improve their talents. Their fans learn and communicate with fellow enthusiasts
Professional gaming is a hot career and a colossal business. Every year, tournaments like Counter-Strike, DOTA, Call of Duty, and Mobile Legends generate millions. Game producers have seen their sales of tickets, merchandise and devices surge.
Streaming Music Revolution
By 2019, the live music industry was worth over $20 billion. Then, in-person music venues went silent. The biggest stars, from Timberland to BTS have had to adapt to the new normal. YouTube registered over 500,000 channels that started live streaming in 2020.
Platforms like Twitch, Yoop, and First Tube Media now bridge the gap between live and virtual concerts. Such events offer a more intimate experience, and their reach is far beyond stadium events. For example, 17 million users watched Bud Light Seltzer’s New Year’s Eve show.
Looking Ahead
The pandemic made streaming video a must-have for the entertainment industry. Now, consumers have gotten used to a high-quality experience, and this gigantic community is unlikely to dissipate. Streaming technologies have been adopted by companies in and beyond the entertainment segment. In the future, we can expect more exciting innovations fueled by streaming in education, fitness, creatives, meetings, and more.
