The eCommerce market is exploding these days. According to stats, the global size of this market has crossed the point of 10 billion in 2020 and continues to grow at a rapid pace today. This industry attracts aspiring entrepreneurs, and especially students, with so many perks. First, it’s quite easy to get into. Secondly, online sales have gone up during and post Covid-19. And lastly, eCommerce can become a unique chance for a student to make money for a living without giving up on their studies or dropping out of school.
The only question there is – how do you start and run a business like that while in college? If you are an ambitious student looking to step into the world of eCommerce, this guide will help you get on the right track!
How to Start an eCommerce Business in College
So, you are determined to start your own venture in the online shopping field. What’s next? If you don’t know where to start, below are a few winning tips for success.
Although getting into eCommerce is quite easy, it still takes plenty of time, just like any other business. For students, this must be especially challenging. After all, nearly 100% of their time is taken by studies. Luckily, you can always find professionals to write my paper of high-quality and have someone handle all your current academic matters for you while you’re busy. This way, you will win more time for your new venture without letting your academic performance collapse.
Anyone can get into this industry. Nevertheless, eCommerce is incredibly competitive these days. So, if you want to succeed in this endeavor, you have to know your competition, as well as the key trends, consumer behaviors, needs, etc.
As a student, you must be living on a tight budget. Respectively, you likely don’t have plenty of money to invest in your venture, which is why you have to choose a model that won’t require massive initial investments. For example, dropshipping or creating a store on Amazon could be a few of your options.
When it comes to selling goods online, you don’t really need a ground-breaking product or service to succeed. At the start, you might want to search for a product/service that is already there, has certain demand, and has a well-defined audience already. This can help you get started.
Many beginners have one big thing that holds them back from success. This thing is the lack of legal knowledge and a very poor understanding of the core laws related to your particular niche. To set yourself up for success, make sure you study all applicable laws and take care of all possible legal concerns that might be there.
Now that you know about the basic tips for getting started with your business, you must be wondering how to build a website or what platform to use for your venture.
Basically, when you decide to launch an online store, you have two options – to build your own website or to use an existing eCommerce platform. The first option is more time-consuming. Building a solid website can be quite challenging for beginners and require lots of money if you decide to hire a professional web developer. But, with the help of technology and tools like WordPress or Wix, even a beginner can construct their personal websites from scratch.
As for the second option, platforms like Amazon, eBay, Shopify, and similar can be very helpful for beginners. The biggest benefit of such platforms is that you don’t have to waste extra time and money to build your own store. All you need is to put your product on the existing platform, and you can start selling.
Which is best? In fact, there is no universal answer to this question. Both are using an existing platform, and crafting your own store can help you build a successful eCommerce business in college. So, eventually, it all gets down to your needs and preferences. Carefully study both opportunities and choose something that suits you best.
Running a Student eCommerce Site: 5 Handy Tips
After you research and plan everything and finally launch your eCommerce business, it can feel like the biggest part of the work is over. But, in fact, there is still a lot you have to do.
Here are a few handy tips that will help you run your eCommerce website and business effectively:
After you launch, always keep an eye on your site’s SEO. These days, most consumers browse brands, products, and services through search engines. Even Google ads are used to promote the business, So, if they are not able to find you, you will lose them.
If you are using a personal website rather than a ready-made shopping platform, you should really worry about mobile friendliness. A huge part of your potential customers will land on your store from their mobile devices, so you want them to have excellent experiences.
Customer experience is the key to success in the eCommerce business. And personalization is one of the keys to excellent experiences.
In order to drive more traffic and potential customers, you need to focus nearly 100% of your attention on marketing. Use social media, email marketing, PPC, and other available channels to make your business thrive.
Lastly, when running an eCommerce website, you have to rely a lot on analytical tools. Collect as much data about your platform’s performance to detect errors and find opportunities for improvement.
Starting your own eCommerce business and running it as a student isn’t easy. Of course, hopping on this journey will definitely take a lot of your time, effort, and dedication to succeed. But now, you have a solid starting point to move toward your goals. Use this guide as your action plan, and good luck!