Explainer Videos Are A Popular Tool Used For Explaining A Company’s Product Or Service
The era of videos has finally landed with full force. Youtube has become the world’s second-largest search engine after Google. All this means one thing for your company and that is looking out for marketing tools to promote yourself and i.e. to make videos. You can make short online marketing videos to explain the product or service that you want to sell. These short videos are referred to as Explainer videos.
These types of videos have become very popular and many companies have boasted an increase in conversion rates after adding an explainer video on their website. Below are some tips that make great explainer video commercials.
Write A Good Script
You will have to focus on the script properly as it is an important element of the explainer video. With the best voice-over and top graphics, all your hard work will mean nothing if the script is weak. Your script must have a general overview of your product/service, an introduction to the problem, and how your product or service can help solve that problem. It should direct the audience with a clear call to action.
You will need to follow a good script with a professional voiceover. You can look for freelancers or find an agency that takes care of all the things related to the explainer video for you. Look for a local company to help you out. For example, if you are in Singapore, look for people who can provide 3D animation in Singapore to help you make a killer video. Remember that when you hire a professional team to take care of the video production, though the expenses can be high, you will be able to get a high return on investment in a short time. Simultaneously you can hire freelancers from Fiverr or other platforms but it won’t be a masterpiece and the quality can suffer.
Measure Performance Of The Video
This is the final step you need to take once your explainer video is ready. While the video may appear to be perfect for you, be prepared to tweak the video as many times as need be. You can measure the success rate from the data that you get from Youtube, and Google Analytics. You will be able to see the conversions as the video goes live and it is marketed properly. If you notice that too many people skip the video after 30 to 40 seconds, then you will have to reconsider making the video even shorter.
As the explainer videos hit the audience, enhance its performance by improving SEO search ranking with the video content. You can use this explainer video to reach your target crowd and achieve the sales target. At the same time, you can also use them for an investor pitch.
The conclusion is that apart from a good product or service you will need to put in an extra effort to reach the masses and let them know what you want to sell. Explainer video provides you this platform to get your message across to thousands of people.