Tech
The Branded Game App As An Effective Marketing Channel
When you get it right, game apps can be extremely lucrative – although not in the ways you might think. When a game or game suite suits the style of an online business, not only can you introduce your brand to a huge niche group of online gamers, you also get to show off your creativity and willingness to go beyond the basics for your existing and future customers.
Global consumer spending on mobile apps was up 30% in 2020 – reaching US$111 billion in the fourth quarter of last year. Both iOS and Android apps have enjoyed an upward trend; with lockdowns continuing, we can expect that curve to rise. Furthermore, as technology improves the opportunities for brands to create their own online games and associated apps has become a viable and cost-effective marketing strategy for businesses large and small.
Of course, unless your company can create the equivalent of Arena of Valor, Candy Crush Saga, Rise of Kingdoms and Pokémon Go, you can’t expect a high ROI. You will only get returns on an app that is not connected to a website if your offering excites the masses and is a unique experience. Adding an app to accentuate your brand, however, has many advantages.
It is easy to match game apps to your niche. You can include CTAs within each app that encourage your users to visit your website, leave feedback and comments, and join or form appreciative social media groups. As the top marketing strategies of 2021 are a strong social media presence on multiple networks, high authority, and unique, engaging content, creating a branded game app ticks at least two of these crucial boxes.
Who Downloads Gaming Apps?
Why would I want to limit my target market to the 16 – 24 age group?
There’s a huge myth that game apps are only downloaded by younger age groups who do not have the purchasing power of the over 30s. In truth, mobile app users are spread across most age groups; the average age of the mobile gamer is just over 36 years of age. For many business owners, this is a surprising statistic. Even more surprising is the fact that nearly a third of game applications are used by the over-45s niche.
Gender has very little effect, too. Over 46% of gamers are female – and these tend to play slightly more often and for longer periods than males. The myth that young males with very little income are more likely to purchase your branded app is just that – a myth. Chances are, your own phone – whatever your age – has at least a couple of games on it that you turn to when travelling, relaxing, feeling bored or in the mood for a little competition.
How Expensive Is App Development?
You don’t need to invest serious sums into app development – as long as you are happy with using templates. Mobile app builders that do not require the user to have coding knowledge can be found all over the Internet. Select low-code or no-code application development platforms and the majority of the work is done. Bear in mind that many of the lower-priced online app developers charge a percentage of the revenue when you implement their templates. If they charge a higher monthly rate without asking for a percentage, royalties may still be charged via in-app monetization features. While these cut into your app ROI, this visual, fresh and fun channel has the potential to boost a broad range of marketing strategies.
Be prepared to spend at least US$50 per month for each game if you create an app using a template. Lower-priced plans will limit branding capabilities. Most build features include a set or unlimited number of worlds and scenes with or without splash-screen customisation (a priority when linking a game app to your business). Other essential features include app launch on mobile and desktop devices, integration with monetization partners, analytics and in-app purchases. Take your time to read the fine print and compare services. There is no need to spend thousands on a custom app unless you own a multinational company.
Hiring a professional service to develop a unique app means costs run into thousands of dollars. It is not unknown for popular games to have required investments of a quarter of a million US dollars. Most of these are revenue-based and create returns through ads. For example, Candy Crush Saga gives players the opportunity to view ads for free plays and tools. When developing an app to support an existing online business, ad revenue should be very limited. This means a pure app to revenue ROI is low; costs are reimbursed through app-related brand awareness and increased traffic.
Using freelance services offered by individuals may cut costs but be sure to research experience levels and ask for a portfolio of previous work. Agencies that offer turnkey app development packages ask high prices but generally produce a finished product that works well according to individual specifications. Again, portfolios of previous apps should be available to any agency’s potential customers.
How Long Before I Get Results?
With the right game, design, technology and marketing, there’s no reason why you shouldn’t start to see a return on your investment within 3 to 6 months. For many budding entrepreneurs, this is too long. And if you are thinking of ROI on app development costs, it is unlikely you are implementing your brand-focused game with the correct intentions.
Your app should be part of a marketing strategy for your existing service or business. It is a traffic provider, a brand advertiser and a source of data. It is a means of existing and potential customer engagement, a platform that informs individuals about your niche topic, a way to get similarly-minded individuals in contact with each other, and an additional but often ignored media channel.
This means branded game app results have the potential to affect all aspects of your business plan. However, you won’t be able to point your finger to one specific monetary source and thank your stars you decided to develop a mobile game.
The first statistic you should bear in mind when thinking about developing an app is that paid apps make up less than 4% of total downloads. Nearly 97% of downloads are comprised of free apps, with or without in-app purchasing. There is very little point in developing a paid app unless you are a known, trusted and popular game brand. Even low-priced apps turn off millions of potential users. In short, your branded app must be free.
Planning Your Game App
Naturally, planning which game to use is central to the success of an application. There’s no point designing a shoot-em ‘up game for Amnesty International unless the goal of your marketing strategy is to get people talking about your brand and you don’t care what they say about it. For most of us, this is not the case.
It takes a creative mind, a game planner and a marketer to come up with a winning combination of design, game plot and in-app branding. For businesses that sell new designs every season, integrating the latest fashion, furniture or decoration into gameplay means regular maintenance and update costs. Dressing a personalised virtual model in the clothes your shop sells is a costly undertaking.
Picking a core feature of your service that remains relatively stable drives development costs down. If you supply computer parts, offering a “build your own computer” app that encourages players to use a mix of cheap to expensive generic parts linked to equivalents offered by your company would greatly minimize maintenance costs. Integrating in-app monthly competitions for best performance-to-cost solutions for office, home and professional gamer, for example, could be hosted on social media and linked to your webshop. Your game planner must not only be thinking of a game that is fun and runs smoothly, he or she must continuously incorporate marketing tactics. The best apps are the result of a close working relationship between designer, developer and marketer.
If you sell pet supplies, an app that tells people who are thinking about getting a dog which breed best fits in with their lifestyle and budget has already been done many times by your competition. However, allowing your users to select high activity, medium activity and low activity breeds and then simulate a week of dog-related duties in an engaging and fun way could give your app the edge. At every stage, your brand needs to be visible – either your company logo or, at minimum, your brand colours.
Marketing Your Game App
You don’t need to research your app market in the same way as you have researched your target audience – the gaming app niche is immense. It is very likely that a well-designed game will be downloaded by people far outside the borders of a company niche. Not only does this expand your potential public, it also brings in data from underanalyzed groups. With gaming apps, you have the opportunity to tap into one of the largest global niches.
To get a slice of that market, you need to invest in every marketing channel. This additional cost is rarely included in app builder packages, except in terms of ads. As ads can be off-putting (just read Google Play and App Store game reviews to see how many people complain about excess advertising), limiting this form of monetization is a good idea – especially when you are not linking your app to a pay per click website.
As a branded app is a marketing strategy, it must link to your online presence in the maximum number of ways. If an app user can’t be directed to your website from core pages, something is wrong. If your app can’t publish high scores or player stats to social media profiles with the click of a button, you are not making use of your app’s marketing powers. Influencers should be playing your game online and telling their followers where to find it. Link partners should be redirecting to both your web pages and your app’s Google Play and App Store page. Again, your app is not a service or a product, it is a marketing channel that supports your true online presence – your website.
While website marketing 101 places SEO and content in pole position, such strategies are slow. The inclusion of a social media presence, partner site backlinks, branded app and influencer support are quicker ways to get signups but no-one should ignore the die-hard search engine optimisation route. Getting your app and website added to review sites will make a difference…as long as the feedback is good, of course.
The quickest way to get traffic is to pay for it. And practically every new business invests in regular paid traffic deliveries from professional traffic providers. All of the best web traffic services will be able to supply targeted human traffic from gaming communities for your app, as well as the target niches that best describe your service, from sports enthusiasts to couch potatoes. By forwarding their own website visitors to your online presence – your website – there is a high chance they will – at minimum – navigate your pages. Should you provide sufficient reason for engagement, this investment will most definitely pay off. When targeting the gaming community, you should have these paid visitors redirected to a landing page that advertises, describes and links to your branded app.
When you buy targeted website traffic from a reputable provider, results are immediate. This makes paid traffic ideal as an early marketing campaign. Ordering 250,000 monthly US visitors from both your target audience and the gaming niche at ultimate Web Traffic costs just over $700 per month.
As gaming communities are higher-converting in terms of signups than other eCommerce groups, even a low conversion rate of 2% would provide 5,000 new app downloads every month. These numbers increase at a steady rate and give slower marketing strategies the time they need to catch up. Very few online businesses survive their first months – without paid website traffic, such statistics would be even more uninspiring.
A New Branded App – Small Investment, Broad Return
Cutting corners is usually a prerequisite when it comes to developing a branded app when you’re not one of the big brands; however, app investments bleed returns into every marketing channel.
While it’s tempting to go for the lowest app dev plan, consider your marketing budget first. If you already spend a large percentage of your monthly budget on marketing, why isn’t a proportion of this being released to open up a fresh, exciting, visual and fun channel?
The upfront costs of a new app are not so high when compared to the combined price of continuous fresh content, popular keywords, ads, paid traffic, social media accounts and video footage. At the same time, the excitement a unique game can generate – not to mention its capacity to ensure people know about your brand in a less in-your-face way – adds value to your customers.
Start envisioning what parts of your business could be represented in a fun, competitive way. With this as a starting point, it won’t be long before your business can add this rapidly-expanding channel to its increasingly successful marketing funnel.
Blockchain technology is making waves in many fields. One area where its promise is seen is in casinos’ legal compliance solutions. As the gaming industry grows and changes, it is essential to ensure that all the rules are followed and that everything is transparent and fair.
Blockchain technology in gaming regulatory compliance solutions has completely changed how the gambling business ensures everything is open, safe, and fair. Because blockchain is independent and can’t be changed, casinos can speed up compliance processes, keep private data secure, and give players a more reliable place to gamble. As technology keeps improving, it could significantly impact the future of the gambling business and how it is regulated.
Understanding Blockchain for Casino Regulation
Recently, blockchain technology has caused a considerable change in how casinos follow the rules set by regulators as mentioned on SoftServe Inc. The gaming industry is changing how rules are followed thanks to this new technology, which is known for being independent and unchangeable.
One of the best things about blockchain technology for casinos following the rules is that it can make things more open and accountable. Usually, regulatory compliance relies on central officials and middlemen to monitor and implement compliance measures. However, this unified method is only sometimes precise, leaving the system open to mistakes or manipulation.
Blockchain technology can solve these problems by creating an autonomous system for tracking transactions. The blockchain keeps a safe record of all transactions, from player payments and transfers to game results, in a way that can be seen and checked. This openness makes it easier for regulators to monitor things and builds trust between officials, managers, and players.
Use of Smart Contracts for Casino Regulatory Compliance
Smart contracts are a big step forward in ensuring that the betting business follows regulators’ rules. One of the main jobs of intelligent contracts in casinos that follow the rules is ensuring fair games. The purpose of these contracts is to ensure that the rules and laws set by regulatory bodies are followed, protecting the fairness of gambling games.
They also make it easier to give players their payouts correctly. By simplifying the process of figuring out wins and sending money to winners, these contracts reduce the chance of mistakes and make sure that players get their money quickly and fairly. This improves the whole game experience and builds trust among players, who know they can rely on the payout system to be fair.
As mentioned on LinkedIn, smart contracts are an essential part of managing player accounts because they ensure that games are fair and payouts are correct. Also, because blockchain technology is open and can’t be changed, all transactions and account activities are logged and can be checked in real-time. This makes everyone more accountable and makes sure that rules are followed.
Challenges in Using Blockchain Technology for Casino Compliance
Using blockchain technology to ensure casinos follow the rules presents the business with possibilities and challenges. While blockchain has many benefits, including increased security, immutability, and openness, it is important to overcome the problems associated with integrating it in order for it to work.
Getting through governmental review is one of the biggest problems. There are strict laws and rules that casinos have to follow to keep people from moving money, committing scams, and doing other illegal things. To use blockchain technology, you have to either work with the rules already in place or push for changes to those rules so that new technologies can be used.
Casinos need to solve technology problems to fully use blockchain’s ability to streamline legal compliance processes and make them more efficient, open, and in line with legal standards. Platforms like CasinoBonusCA have become instrumental partners in this changing world. Websites like these are known for having detailed reviews and the most up-to-date information on gaming deals. By showing businesses how smart contracts can be used to follow the law, it helps them understand how blockchain technology can help them.
How Blockchain Casinos Are Keeping Up with Regulations
Because of blockchain technology, the gambling business is changing dramatically. At the same time, legal compliance in blockchain casinos is also changing dramatically. These changes are part of a larger trend in the gambling industry toward more openness, simplified processes, and automated solutions that ensure rules are followed and that things are honest.
Adding independent control systems is another new trend in ensuring that blockchain casinos follow the rules set by regulators. Decentralized autonomous organizations (DAOs) and decentralized finance (DeFi) systems let casinos make decisions in a clear and democratic way without having to rely on central powers. This makes it easier for casinos to follow the rules because everyone agrees on what’s best.
Also, changes in how identity verification and identification work are driven by the need to follow regulations in blockchain gambling. Biometric technologies, like fingerprint and facial recognition, are being added to blockchain-based gaming systems to make them safer and meet KYC standards set by regulators. By using blockchain technology, casinos can improve their processes for following the rules set by regulators. This will help build trust between officials and players and make the future of online gaming safer and more stable.
Skrill is considered one of many payment methods for iGaming. The question that may arise is: how good is it in terms of data protection? This guide will discuss this in more detail. Understandably, people have valid concerns about their data security.
For its part, many iGaming platforms hold it to a high level of importance. This not only applies to their financial transactions but also to the data tied to their identity. Let’s continue through and discuss how Skrill could be a good option for iGaming when it comes to data.
So is Skrill really good when it comes to security?
The short answer is yes. A more detailed answer is that Skrill can maintain its reputation as one of the most secure digital wallets. It can be able to keep your bank details hidden while being able to stay one step ahead of any potential fraud. This will give you confidence and peace of mind using casinos with Skrill deposit.
In a setting like iGaming, you’ll be happy knowing that you have a payment method that offers excellent security. With platforms gaining in popularity, they want to be confident that their financial data is safe and sound.
What are the pros and cons of using Skrill in iGaming?
Skrill has its advantages and disadvantages in terms of iGaming platforms. It may have a strong case of being good for your personal needs and preferences. With this in mind, let’s take a look at the following pros first:
Pros
- Enhanced security: Of course, we’ve already stated this topic earlier on. If you are looking for what could be one of the most secure payment methods out there, look no further.
- Convenience: Skrill allows users to quickly deposit their funds into their gaming accounts. Thus, you can use it across several compatible platforms. It’s possible to get a seamless experience.
- Privacy: If you are looking for anonymity, you could get it at least in part. That’s because Skrill will keep your bank details private. No one will know your bank account number or anything else like that.
Cons
- Some fees may apply: Keep in mind that Skrill has to make its money one way or another. So some fees could apply. They may apply to transactions, currency conversion, and withdrawal fees.
- Verification process: While the stringent security measures can be a blessing, there may be one curse. But it’s a necessary evil for sure. Users of Skrill will need to undergo a verification process. This will allow them to use higher transactional limits and other additional features. It may lead to wait times that could be an inconvenience to users.
What are some tips for secure iGaming with Skrill?
Now that we have cleared up the pros and cons, we can provide some tips for secure iGaming. If you are using Skrill, it’s important to follow them accordingly. Let’s take a look at what they are:
Choose a reputable platform
It’s always a good idea to consider an iGaming platform that is reputable and highly rated. These sites will often take security seriously and protect user data. If it accepts Skrill, that’s even better.
Keep an eye on your transactions
Needless to say, monitoring your transactions regularly is a must. You’ll want to be on the lookout for any unauthorized charges or suspicious activity. While security tends to be tight, certain situations may arise where an unauthorized transaction may appear – like falling victim to a phishing attack.
Avoid potentially dangerous cyber attack attempts
Phishing emails are common – especially if they claim to be from reputable companies. Someone may claim to be from Skrill and ask for your information. It’s always a good idea to authenticate the communication by reaching out to customer service. Inquire about the email to see if what was sent was the real deal. You’ll get a straight answer from there.
Add additional security
This includes strong passwords and using 2FA features. These can play a huge role in keeping your Skrill account secure. And it can prevent unauthorized transactions from occurring.
If you are considering Skrill as a payment method, we hope this guide has helped. In addition, we hope it has given you the confidence to choose it as your go-to option. Choosing a secure payment method can help improve your overall iGaming experience. Especially when you want to keep things as secure as possible.
Razer Gold is a virtual currency that is offered by the Razer company. You can use Razer Gold to purchase new games and in-game content. Usage Razer Gold gift cards give you a better bang for your buck and when you top up your Razer Gold, you get Razer Silver in return which you can exchange for even more rewards.
Every buyer loves a good discount no matter what product it is you’re buying. The same goes for buying discounted Razer Gold gift cards. Gamers tend to rely on gift cards a lot to make their gaming purchases. By using discounted gift cards, you can not only make your transaction almost instantly but also do it cost-effectively.
In this article, we’ll tell you all about buying discounted Razer Gold gift cards and how to utilize them in order to reap the maximum profits possible as well as addressing some common concerns and providing tips to make a smooth transaction.
Understanding Razer Gold and BuySellVouchers
Razer Gold is your all-in-one currency to purchase various games and in-game content from the Razer website. Razer Gold can be obtained by purchasing it directly or redeeming Razer Gold gift cards. Using Razer Gold vouchers is a much cheaper and convenient way to carry out all your gaming transactions.
Buying Razer Gold gift cards through BuySellVouchers
If you want to top up your Razer account, you can simply purchase a Razer Gold gift card. The smart choice would be to get a discounted Razer Gold gift card but where can a person get one? BuySellVouchers of course. BuySellVouchers has a huge category of discounted Razer Gold gift cards so you can browse and buy the one you deem best.
Discounted gift cards obviously save you money. So why not use them? By using discounted gift cards, you can purchase any game you want at a much cheaper price than buying it directly from official stores.
Why Choose BuySellVouchers for Razer Gold PINs?
Discounted Gift Cards
There are many reasons to choose BuySellVouchers for buying and selling gift cards over other platforms. One of the main reasons is discounts, which can reach up to 35% of the gift card’s nominal value. It has the best prices and special discounts across most of its products which makes BuySellVouchers a no-brainer if you want to purchase cheap gift cards. BuySellVouchers also has support for various payment methods including crypto such as USDT, BTC, USDC, and e-wallets like Maya and GrabPay (at the Official Store).
Razer Gold gift card giveaways
Every other week, BuySellVouchers provides gift card giveaways. Since users have the opportunity to select their preferred gift card platform for the giveaways, Razer Gold gift cards are frequently chosen. Each giveaway typically offers 10 gift cards, each valued at $10.
Comparison with other platforms offering Razer Gold gift cards
If we compare the price of the cheapest 10 USD Razer Gold gift card among some other popular marketplaces, we can see that BuySellVouchers offers the lowest price of 9.06 USD.
Kinguin.net has a price of 11.75 USD:
G2A.com has a price of 10.19 USD:
User reviews highlighting positive experiences with BuySellVouchers
If you’re concerned about the legitness of the BuySellVouchers platform, then you can look at the response of past customers of the platform to determine its legitness. A few reviews about the Buysellvouchers marketplace on Trustpilot.com are included below.
Insider Tips for Maximizing Savings
Tip #1: Timing is Key
If you want to obtain the best deals and discounts on BuySellVouchers, then timing is everything. Sellers may offer big discounts during special promotional events or during holidays. During these times, be sure to check prices regularly.
Tip #2: Explore Different Sellers
When you want to buy a gift card, be sure to explore different sellers and compare the prices among them. Your sentence is mostly correct, but it can be improved for clarity and consistency. Choose the seller that offers the lowest price and has a good reputation (high seller rating). You can evaluate a seller’s performance by looking at his reviews and successful sales history.
Tip #3: Take Advantage of Promotions
From time to time, there may be ongoing promotions on the BuySellVouchers or Razer platform. During these events, you can generally save even more money due to bigger discounts.
Tip #4: Bundle Deals
Some sellers on the platform also offer discounts for bulk purchases. These packages will save you more money than if you buy gift cards one by one. The bigger your order is, the more you can save. There are sellers who sell gift cards in bulk at very good prices.
Tip #5: Monitor Price Trends
Gift card prices can fluctuate from time to time. The product that you want to buy today may not be offered at the same price tomorrow. In such an event, your best option would be to wait for the price to go down again. To monitor the prices, you should be kept updated on the BuySellVouchers platform whenever you can.
Ensuring a Smooth Transaction
Account setup
To create an account on BuySellVouchers, click on the Register button at the top.
After that, you can either Sign Up using your existing Google gmail account or alternatively create your own unique BuySellVouchers account by entering a valid e-mail address, a username and password.
After you input your details and click on the Sign Up button, you will then be asked to verify your e-mail by clicking on the link you just received in your e-mail address. Do that and you’re all good to go.
A step-by-step guide to purchasing Razer Gold gift cards on BuySellVouchers
To browse all available Razer Gold gift cards on BuySellVouchers, you can either use the search function or browse the Razor Gold category.
Choose the product that you want to buy and then after that, click on the Buy Now button. Select your desired payment method, enter your email address where you want to receive your product and then click on the Buy button.
Wait for your order to be processed. After that, the gift card code will be delivered to you.
Tips for verifying the authenticity and value of gift card listings
To verify the authenticity and value of gift card listings, you can look at the seller’s reviews and feedback to determine if he’s a legit seller or not. If the reviews are generally positive, then you can go ahead and buy from him. If reviews are negative, you should tend to avoid him.Safety measures and precautions for buyers to avoid scams or fraud
To find the sellers with the most positive feedback, you can use the filter function on BuySellVouchers which will bring the sellers with the best feedback in descending order. Each seller has a seller level that determines their success with the platform. By buying from the top-rated sellers, there is nearly zero chance for you to get scammed. If you want 100% risk free purchases you can buy your gift cards from the Official BuySellVouchers Store where every product is offered by the official seller of the platform.Real-Life Success StoriesTestimonials from gamers who have purchased Razor Gold gift cards from BuySellVouchersBelow, you’ll find the feedback of a few people who have successfully purchased a $100 Razer Gold gift card from BuySellVouchers.
How buying and using discounted gift cards has helped people with financial concerns
Buying discounted Razer Gold gift cards allow people to purchase games that they weren’t able to previously due to financial issues. Using discounted Razer Gold gift cards allows you to buy games at a very cheap price and also get Razer Silver in return which you can redeem for even more rewards.
Addressing Common Concerns
Addressing skepticism or doubts about the legitimacy of discounted gift cards
Before anyone buys a discounted gift card for the first time, they have many doubts in mind. They wonder about the possibility of being scammed, but we can assure you that if you buy your discounted gift cards from BuySellVouchers Official Store, you will never face such a problem.
Clarifying buyer protection measures and recourse in case of issues
In case you face issues with your seller regarding your purchases, you can either contact him to discuss your issue and get it resolved. If the seller doesn’t reply or refuses to resolve your issue, you can contact the BuySellVouchers customer support. If you haven’t received your product, you might be able to get a refund as well.
Providing guidance on compliance with terms of use for Razer Gold gift cards
To prevent any future issues or misconceptions. Be sure to fully comply with the Razer Gold terms of service. Upon redeeming a Razor Gold gift card, the gift card balance will be added to your account and it must be used within one year. However, you are exempt from this if you live in certain areas where this is prevented by law.
Conclusion
Razer Gold gift cards allow you to top up your account and purchase games and in-game content in a fast and convenient way. If you look for cheap Razer Gold gift cards, then BuySellVouchers marketplace is the right place to go. So, if your budget is the main factor stopping you from buying gift cards, visit BuySellVouchers to get the most out of your budget.
-
Guides4 years ago6 Proven Ways to Get more Instagram Likes on your Business Account
-
Mainstream9 years agoBioWare: Mass Effect 4 to Benefit From Dropping Last-Gen, Will Not Share Template With Dragon Age: Inquisition
-
Mainstream15 years ago
IGN Misses the Point With Football Manager 2009 Review, Removes It
-
Casual5 months ago8 Ways to Fix Over-Extrusion and Under-Extrusion in 3D Printing
-
Guides1 year agoGan Rubik’s Cube vs. Traditional Rubik’s Cube: Key Differences and Advantages
-
Guides2 months agoExplore 15 Most Popular Poki Games
-
iOS Games11 years agoEmoji Pop Answers: Level 12 – 350 to 389 Cheats
-
Mainstream11 years agoNew Assets Found for Half Life Episode 4