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Grossing 2.5 Billion in Half a Year, a Post-Apocalyptic Setting is the Secret to State of Survival’s Great Success?
With App Store and Google Play combined, post-apocalyptic mobile games earned over $1.1 billion in gross revenue in the first half of 2021, pushing past superhero games’ $780 million in revenue to become the most lucrative mobile game genre.
As the highest-grossing of them, State of Survival has generated an estimated $400 million (approximately CNY 2.5 billion) from App Store and Google Play in 2021, with over 1.8 million downloads on both Android and iOS just in September. The second one, Puzzles & Survival, has unlimited potential, reaching 0.79 million global downloads in a month with its unique “Match 3+SLG” gameplay that has drawn a lot of attention from the industry and players. Last Shelter: Survival is also noteworthy. It has been popular ever since it was released 4 years ago and maintained 0.27 million downloads in September.
What is so magic about post-apocalyptic survival games anyway? And why are players so into them?
Post-Apocalypse: High Survival Pressure Leads to a Great Experience
The term apocalypse can be found as early as in the Bible. As the foundation of missionary work, it means a judgment on the whole world, heavy with religious connotations. Apocalyptic events usually come in the forms of natural or man-caused disasters, such as floods, volcanic explosions, viruses, zombies, which have been constant inspirations for literature, films and TV series, and video games with a wide audience (especially in Europe and America).
Games with post-apocalyptic backgrounds can be more immersive than other game genres, because in a post-apocalyptic world, it is all about surviving. The horror elements in this genre of games can stir strong feelings in players in a really short time. And players are well aware that they are quite safe in such a virtual high-pressure world, so they will feel more cheerful after defeating “monsters”.
Therefore, post-apocalyptic games would make sure such thrill is put in their advertising creatives, for the purpose of meeting players’ needs in order to attract players to the game.
Ways to create a post-apocalyptic atmosphere in ad creatives
No.1: Work with hot TV series to bring out a whole new plot
As FunPlus’s third lucrative game, State of Survival is almost the same as other SLG games in gameplay, introducing PVE and puzzles in its gameplay to entertain players during waiting time. According to SocialPeta’s analysis on advertising, the game favors GoogleAds as an advertising channel. For the past year it has 5321 deduplicated ad creatives released through GoogleAds on Android, representing 38% of ads in total; followed by Facebook, Instagram, and other social media where trending topics can easily get people’s attention.
FunPlus has given its answer to the question “how to make a thrilling advertising creative?” Which is: work with films or tv series. Adding hot roles in films or tv shows to game advertising will allow players to immerse themselves in the game very quickly. State of Survival joined hands with A Better Tomorrow and The Walking Dead, designing a scenario about the popular characters appearing on the advertising creatives.
This ad picked the popular character, Daryl, in The Walking Dead, starting with a very dangerous and tense situation. Players control the character to make different choices that will lead to different consequences. It gives players the feeling that they can decide the character’s fate, which attracts a max number of The Walking Dead fans to play the game.
No. 2: “Simplify” medium-heavy mobile games
Besides adding movie elements. It’s a very effective way to elicit excitement in players with great possibilities by simplifying a heavy story and showing the failure of the game due to some very “stupid” moves. Most importantly, it is a very good way for advertising games that have unique gameplay.
Puzzles & Survival by 37Games distinguishes itself from all other post-apocalyptic mobile games with its unique “match-3 + SLG” gameplay. This feature has also been emphasized in its advertising creatives.
Take the above ad creative for example. It displays how different players can play the game through “stupidly-arranged” scenarios. It starts with a cozy environment (camping with a girlfriend) and suddenly moves to an accident (girlfriend is zombified). After the intriguing plot, comes the core gameplay “match-3”, which hugely reduces players’ tension due to its simplicity, then follows a failure of the game because of a wrong move, resulting in great difference from what the players would expect thus to urge them to download the game.
Of course, this ad is more about how easy it is at the starting of the game. Compared to other gameplays, match-3 is easier, with which Puzzles & Survival is more simplified and can attract more light players who are looking for less difficult games.
PS: Puzzles & Survival has done an excellent job in localization too, different ad creatives for different countries. For example, it added the elements of school uniform and school girls to the ads in Japan.
No.3: Work with live action drama series to catch more eyes
The post-apocalyptic survival game LifeAfter (Chinese name: 明日之后) developed by NetEase’s prime R&D team specializes in the surviving wasteland. Instead of fighting solo, it encourages more teamwork among players. Because of Knives Out’s success in Japanese market, NetEase spent more effort in advertising LifeAfter in Japan.
It is also a very good way of advertising and releasing globally by cooperating with Internet influencers and key opinion leaders who have many fans on popular platforms, instead of celebrities. In order to attract players in other circles, NetEase also worked with My Zombie Girlfriend by Youtuber Yes Ranger in a video that has been viewed 5.65 million times as of today. Many players got to know LifeAfter through the video.
No.4: Large horde of zombies approach approaching make for a spectacular game scene
As a 4-year-old game, Last Shelter: Survival by IM30 Studios managed to record a revenue of 135 million in the first half of 2021. Its secret lies in its constant updates in seasons and gameplay. And advertising is the very key to delivering those updates to its targeted players.
The earliest advertising creatives for Last Shelter: Survival that SocialPeta has captured was on November 7, 2017. As of October 19, 2021, the game had totally of 34,000 deduplicated ads and over 61,000 ads in total. It’s obvious that the advertiser values advertising very much.
This ad of Last Shelter: Survival, still lives ever since it was released on September 18, 2020, has reached a remarkably estimated impression of 13.2 million. It and other game ads differ greatly in designing conflicts. Individuals being attacked by zombies are replaced by two armies in battle encountering zombies. The scene is more spectacular and players will gain a greater sense of achievement.
In summary, post-apocalyptic games need to pay attention to the following tips in order to achieve success.
1. Bring games and films or TV series together to work out ad creatives to reach the core audience
2. Display core gameplay and show the uniquenesses
3. Character localization with pretty girls to catch more eyes
4. Sudden turns in stories for players to immerse themselves in the game
Conclusion
The influence of the COVID-19 epidemic has somehow given post-apocalyptic games an advantage in creating a sense of reality. But the real secret to a game’s great success is to create the most suitable ads for a game for precision advertising based on data analysis platforms’ full analysis of other games’ marketing strategies.
In the dynamic world of mobile gaming, multiplayer apps have gained immense popularity, connecting friends and players globally. GamePigeon, a widely acclaimed multiplayer gaming platform, has set a benchmark for interactive gaming experiences. As the demand for such apps continues to grow, enthusiasts are constantly on the lookout for alternatives that offer unique features and engaging gameplay.
In this article, we delve into the top 15 apps like GamePigeon for Android, iPhone, and PC, exploring their features, compatibility, and user reviews.
Explanation Of GamePigeon
GamePigeon, initially introduced as an iMessage extension for iOS devices, has gained widespread recognition for its diverse range of multiplayer games. From classic board games like Chess and Checkers to modern hits like 8-Ball Pool and Cup Pong, GamePigeon provides a one-stop-shop for social gaming within the iMessage app. Its simplicity and seamless integration have made it a favorite among users, fostering a vibrant gaming community.
Growing Popularity Of Multiplayer Gaming Apps In Recent Time
The surge in popularity of multiplayer gaming apps can be attributed to the desire for real-time interactions and shared experiences among players. With the advent of high-speed internet and advanced mobile devices, gaming has transcended traditional boundaries. The ability to connect with friends or opponents across the globe in a virtual gaming environment has become a major driving force behind the success of multiplayer gaming apps.
Top 15 Apps Like GamePigeon
1. Game XYZ
Brief Overview: Game XYZ offers a diverse collection of multiplayer games, ranging from strategy to action, providing an engaging platform for players of all interests.
Key Features: Real-time chat, customizable avatars, and a leaderboard system for friendly competition.
Compatibility: Available on Android, iPhone, and PC.
User Rating: 4.7/5
2. MultiPlay Master
Brief Overview: MultiPlay Master specializes in classic card games and board games, ensuring a nostalgic yet innovative gaming experience.
Key Features: Intuitive controls, multiplayer tournaments, and regular updates with new game additions.
Compatibility: Android and iPhone.
User Rating: 4.5/5
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3. Brunch
Brief Overview: Brunch is a versatile gaming platform that brings together a collection of multiplayer games for social interaction. Its intuitive interface and wide range of games make it an appealing choice for users seeking variety.
Key Features: Diverse game selection, user-friendly interface, real-time multiplayer, and in-game chat.
Compatibility: Available on Android and iOS devices.
User Rating: 4.5/5
4. Houseparty
Brief Overview: Houseparty is not just a gaming app; it’s a social platform where users can play games, video chat, and connect with friends. Its emphasis on real-time interaction makes it an engaging alternative to GamePigeon.
Key Features: Group video chat, interactive games, social integration, and cross-platform support.
Compatibility: Android, iOS, and PC.
User Rating: 4.3/5
5. AirConsole
Brief Overview: AirConsole transforms your smartphone into a game controller and your web browser into the gaming console. With a wide selection of multiplayer games, it offers a unique gaming experience.
Key Features: Browser-based gaming, smartphone as a controller, diverse game library, and real-time multiplayer.
Compatibility: Android, iOS, and PC.
User Rating: 4.2/5
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6. Zynga Poker:
Brief Overview: Zynga Poker is a must-have for poker enthusiasts. It provides a realistic poker experience with a large player base, tournaments, and a variety of game modes.
Key Features: Texas Hold’em poker, tournaments, social features, and in-game chat.
Compatibility: Android and iOS.
User Rating: 4.7/5
7. UNO!™
Brief Overview: UNO!™ brings the classic card game to your digital devices, allowing you to play with friends or random opponents. The app adds a modern twist to the timeless UNO experience.
Key Features: Classic UNO gameplay, multiplayer options, tournaments, and customization.
Compatibility: Android and iOS.
User Rating: 4.6/5
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8. Ball Pool
Brief Overview: For fans of pool, 8 Ball Pool is an immersive and realistic gaming experience. Compete with friends or players worldwide in thrilling 1v1 matches.
Key Features: Realistic pool physics, multiplayer mode, tournaments, and in-game chat.
Compatibility: Android and iOS.
User Rating: 4.8/5
9. Words with Friends 2
Brief Overview: A sequel to the immensely popular Words with Friends, this app combines the love for word games with social connectivity, offering an engaging Scrabble-like experience.
Key Features: Word-building gameplay, solo and multiplayer modes, daily challenges, and social features.
Compatibility: Android and iOS.
User Rating: 4.4/5
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10. QuizUp
Brief Overview: QuizUp is a trivia lover’s paradise, offering a vast array of topics to challenge friends or strangers in real-time trivia matches. It’s an excellent app for those seeking mental stimulation.
Key Features: Wide range of trivia categories, real-time matches, global leaderboards, and social integration.
Compatibility: Android and iOS.
User Rating: 4.5/5
11. Psych! Outwit Your Friends
Brief Overview: Created by the makers of Heads Up!, Psych! is a hilarious party game that challenges players to come up with the most creative responses to amusing prompts.
Key Features: Wacky challenges, creative responses, group play, and humor-driven gameplay.
Compatibility: Android and iOS.
User Rating: 4.3/5
12. Draw Something Classic
Brief Overview: Draw Something Classic is a delightful drawing and guessing game that fosters creativity and laughter. It’s a fantastic option for those who enjoy Pictionary-style gameplay.
Key Features: Drawing and guessing, turn-based gameplay, social integration, and colorful visuals.
Compatibility: Android and iOS.
User Rating: 4.6/5
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13. Spaceteam
Brief Overview: Spaceteam takes multiplayer gaming to a whole new level by requiring players to work together as a team to operate a spaceship. Communication and chaos ensue in this fast-paced experience.
Key Features: Cooperative gameplay, unique challenges, real-time communication, and cross-platform compatibility.
Compatibility: Android, iOS, and PC.
User Rating: 4.4/5
14. Evil Apples
Brief Overview: Evil Apples is a cheeky and humorous card game that draws inspiration from the infamous Cards Against Humanity. It’s a great choice for those who enjoy irreverent and adult-themed humor.
Key Features: Card-based gameplay, adult humor, multiplayer mode, and social features.
Compatibility: Android and iOS.
User Rating: 4.2/5
15. Game of Games the Game:
Brief Overview: Based on Ellen DeGeneres’ popular TV show, Game of Games the Game brings the same quirky and entertaining challenges to your mobile devices. It’s a fun-filled experience for fans of the show.
Key Features: TV show-inspired challenges, multiplayer mode, diverse mini-games, and humorous commentary.
Compatibility: Android and iOS.
User Rating: 4.1/5
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Conclusion
In conclusion, the world of multiplayer gaming apps continues to expand, offering a plethora of alternatives to GamePigeon. Each app brings its unique flavor to the gaming table, catering to diverse preferences and interests. Whether you’re an Android, iPhone, or PC user, there’s a multiplayer gaming app waiting to be explored. As technology advances, we can expect even more innovative and immersive gaming experiences to emerge, further enriching the world of mobile multiplayer gaming.
The extraordinary Michael Schumacher retired from Formula 1 back in 2012. Make now an online bet on sport – 1xBet also has all Formula 1 events too. However, even after all those years, fans still wonder how it was possible for him to be so good on the track. Let’s find out.
In 1st place we have talent. Schumacher had this incredible gift for driving. Picture him on the track. Here he was capable of doing 3 great things:
- handling his car beautifully;
- pushing it to its edge;
- and almost dancing with it on every tour.
It was like watching an artist at work, but on a racetrack. At 1xBet you can make online bets on sports, and Formula 1 is available too.
A lot of hard work
In 2nd place, we should say that Schumacher was the definition of hard work. He was dedicated to 3 big things: dedication to fitness, mental prep, and getting every detail just right. He treated every race like a mission, leaving no room for shortcuts. If you love Formula 1 you can go to 1xbet.pk/line – check sports betting on line and other great motorsports too.
A 3rd thing to mention is that Schumacher wasn’t just a driver; he was a technical genius. His understanding of how those Formula 1 machines worked was next-level. He’d dive deep into the nitty-gritty with the engineers, tweaking and fine-tuning the car to perfection. It was like he and the car spoke the same language. You can check on line sports betting at 1xBet if you want to wager on other extraordinary drivers too.
A consistent strategist
In 4th place, we may say that when the lights went out, Schumacher was cool as ice. Whether it was pouring rain or scorching sun, he had this uncanny ability to do 3 things: stay calm, make split-second decisions, and outsmart everyone else on the track. Currently you can get 1x app, where you can make Formula 1 wagers from your phone too.
A 5th factor to mention is that Schumacher wasn’t a 1-hit wonder. He was a maestro over the long haul. Year after year, he brought his A-game. And it wasn’t just about winning; it was about staying at the top.
A 6th aspect to mention is that, in the Ferrari days, which lasted between 1996 and 2006, Schumacher wasn’t just a driver; he was a leader. He brought the team together, motivated them like a coach in a locker room pep talk. The guy knew how to make everyone around him perform at their best. If you like Ferrari, you can get the 1x Bet app if you want to wager on their races too.
Records are the 7th factor, which Schumacher constantly shattered. In total he won 7 World Championships, 91 Grand Prix victories, 68 pole positions and 155 podiums. Thanks to all of this, his name is etched in the F1 history books.
A new star is on the horizon in the captivating gaming realm – Pome Rumble, an innovative Puzzle RPG game that promises players an otherworldly adventure. Explore an enchanting alien planet with Pome and his companions as you immerse yourself in the captivating narrative. This game will captivate you with its stunning landscapes and thrilling challenges.
A Thrilling Arrival on Uncharted Terrain
The journey begins with Pome and his friends finding themselves in an unexpected predicament – an emergency landing on an entirely alien planet. Stranded and far from home, they quickly realize they are not alone in this unfamiliar region. The native inhabitants, known as Ketsians, have been displaced due to feral creatures roaming the planet.
A Call to Aid the Displaced Ketsians
Pome and his friends set out on a mission to help the displaced Ketsians reclaim their rightful place on the planet. The bond between these interstellar companions grows stronger as they face various challenges together. By overcoming these obstacles, they pave the way for the Ketsians to reclaim their homes and restore balance to their world.
Navigate Challenges and Gather Resources
As players progress through Pome Rumble, they will face a variety of challenges that will put their strategic skills to the test. These challenges are both a test of intelligence and a means of gathering valuable resources. The elusive Space Stone (SPS), a mysterious gem with unfathomable power, is one of the most sought-after resources. The Space Stone empowers Pomes and improves their abilities.
Top Notch Game Play
Initially, you’ll find chapters and a “Scout” button to commence. Once the game starts, you’ll confront the first wave. Your objective is to continue playing until you triumph. Following your victory, you’ll face the ultimate wave, often called the boss wave. Your task is to engage and emerge victorious in this final challenge.
Power of the Space Stone
At the heart of Pome Rumble lies the Space Stone – a focal point of intrigue and power. It acts as a conduit to enhance the capabilities of Pomes and their allies. Moreover, players can exchange the Space Stone for PMR, a utility token that opens the door to a realm of possibilities within the game.
Unleash Your Inner Strategist
Pome Rumble is not just about resource collection and empowerment. It’s also about strategic growth. Nurture your Pomes by equipping them with diverse skills that cater to different situations. By honing these abilities, you can significantly impact the outcome of battles and challenges that lie ahead. The evolution of your Pomes into formidable units is a testament to your strategic prowess.
Unlocking the World of NFTs
In the realm of Pome Rumble, growth has no bounds. As your Pomes flourish and reach their full potential, the possibility of transforming them into unique NFTs (Non-Fungible Tokens) emerges. These NFTs testify to your dedication and open doors to enhanced combat abilities and mining efficiency.
A Grand Narrative Rewritten by You
Every twist and turn in Pome Rumble is a chapter waiting to be written by you. The adventures you have, the challenges you overcome, and the bonds you form with Pomes and their allies help to shape the story into a grand saga. As you contribute to the story, you become a part of the enthralling world that Pome Rumble encapsulates.
An Odyssey Beyond the Stars
Pome Rumble shines as a luminary in the vast gaming galaxy that beckons players to embark on an odyssey beyond the stars. Crafted with care and attention to detail, this Puzzle RPG adventure allows you to weave your story amidst captivating landscapes and challenging trials. Join us on this celestial journey, where the beauty of an alien planet, the courage of companionship, and the mystique of the Space Stone await your exploration. Pome Rumble welcomes you to a realm where your choices shape destiny!
Pre-Register For Pome-Rumble Game!
Exciting news for you all! Prepare for a thrilling adventure with Pome Rumble – the ultimate Puzzle RPG Game! Embark on a grand adventure with cunning puzzles and enthralling conflicts set in an enchanting fantasy realm.
Join the pre-registration today to become a part of this exhilarating journey!
To express our gratitude, those who pre-register for the WEB3 version will be granted a substantial reward of 1,000 diamonds upon the game’s launch – an absolute assurance of a powerful advantage to ignite your expedition! And there’s even more to anticipate! As the combined pre-registration objective is achieved, we’re offering you the opportunity to secure remarkable prizes on a grand scale!
An exciting raffle will distribute a whopping $1,800 in PMR tokens or exclusive NFTs.
Take advantage of this incredible opportunity to dive into puzzles, strategies, and rewards. Be one of the first to experience Pome Rumble – Join the pre-registration and let the adventure begin!
Remember, when we thrive, you succeed!
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