Posts Tagged ‘
Marketing ’
Oct 6th, 2009 |
By Calin Ciabai

Left 4 Dead 2, even though criticized by many for its sudden announcement, is still one of Valve’s biggest games and pre-orders for the first person shooter sequel stand at 300% more compared to the original Left 4 Dead. But that doesn’t seem to be enough for Valve who is going to launch an [...]
Tags: Advertising, FPS, Left 4 Dead 2, Mainstream, Marketing, valve
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Jun 8th, 2009 |
By Calin Ciabai

A few days ago I was simply disgusted with the entire world following a protest against EA’s upcoming Dante’s Inferno. Today we have official confirmation, according to 1UP, that Electronic Arts actually staged the protest in order to get some extra popularity for their title.
About 20 people were involved in the fake protesting, organized by [...]
Tags: Advertising, Dante's Inferno, Electronic Arts, Fake, Marketing, Protest
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Apr 14th, 2009 |
By Calin Ciabai

I think that most of us can agree with one thing: The Sims 3 will be one of the biggest and most successful PC games of this year (and most likely years to come), but Electronic Arts wants to make sure everybody is aware of that, especially now since they suffered a small hit with [...]
Tags: Advertising, Electronic Arts, Mainstream, Marketing, The Sims 3
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Mar 6th, 2009 |
By Calin Ciabai

You probably know by know that Take Two are aces when it comes to promotion of their video games. If you didn’t know that, now you’ll find out since the company started a viral marketing campaign for BioShock II, the upcoming shooter which is anticipated to rock the charts upon release.
But that’s not what we’re [...]
Tags: 2K Games, BioShock II, FPS, Mainstream, Marketing, Take Two, Teaser
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Nov 21st, 2008 |
By Calin Ciabai

This little marketing campaign from Microsoft will certainly be remembered for a while, since the parents of the popular Xbox 360 console have did it again, worse than Britney in the good ol’ times: they are unintentionally promoting Sony’s PlayStation via their most recent ads.
The campaign image, discovered by Dutch PS3 Life website, shows two [...]
Tags: Console Wars, Funny, Marketing, Microsoft, Mistake, Sony
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Oct 31st, 2008 |
By Calin Ciabai

When it comes to game promotion and marketing, we’re used with huge billboards, giveaways, contests, TV spots and huge celebrity meet ups. However, it’s not all about spending billions of dollars on your marketing campaign, if you want a pretty nice result. That’s what 505 Games proved for their upcoming My Pet Dolphin 2.
The developers [...]
Tags: 505 Games, Advertising, Marketing, My Pet Dolphin 2, simulation
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Oct 10th, 2008 |
By Calin Ciabai

Risky marketing campaign we’ve got here from Bethesda for the upcoming hit game Fallout 3: some pretty creepy ads posted all over the Metro Center subway station in Washington DC. Why I say they’re creepy? Well… as you can see in the pictures here, they’re presenting a huge Washington Monument in ruins!
Following the attacks [...]
Tags: Advertising, Bethesda, Fallout 3, Marketing
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